Last week, Adam Mosseri, the head of Instagram, said that Instagram hashtags don’t “really” help with post distribution in one of his Stories. This announcement generated a lot of fuss on social media, as social media specialists have to rethink their marketing strategies moving forward. And like any other social media news that can dictate how social media professionals will shape their strategies in the future (in this case, Instagram hashtags strategies), it was discussed by many industry experts, such as Jenn Herman – Instagram expert, Allie Mason – Instagram expert and coach, or Matt Navarra – social media consultant. While they all came to the same conclusion…
Author: Loknath Das
Social media is a unique marketing vehicle for a number of reasons. What other communication channel can be used to joke around with customers, swiftly solve customer service issues or wish a 4-year-old a happy birthday? Social media is also unique in how rapidly it evolves. When Twitter was founded in 2006, people were instantly enamored with the ability to quickly communicate with others. Within a decade, the speed of responses wasn’t a novelty – it was an expectation. A 2016 study commissioned by Twitter found that 71 percent of users expect a customer service reply within an hour of tweeting about…
Do you want more social traffic to your blog posts? Wondering how to tailor your blog post shares for each network? Properly sharing your blog posts via your social media channels will help deliver a steady stream of visitors to your blog. In this article, you’ll discover how to successfully cross-promote your blog posts on top social media platforms. How to Promote Your Blog Posts Using Social Media: A Guide for Marketers by Melanie Tamble on Social Media Examiner. What Is Social Media Cross-Promotion? To effectively cross-promote your blog posts, you can’t simply broadcast the same message on each social network; you…
Creating a profile and publishing random material and content every now and then is no longer sufficient. It actually never was. Despite this, many companies do not appear to have a defined social media marketing plan that will help them succeed. It may not appear to be a major problem at first, but failing to have a clear social media plan and a well-defined process might result in your social media marketing efforts not having the results you want. However, if you devote enough time to doing things correctly, you may quickly establish and fulfill your objectives. Or better yet,…
If you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 33 blogs specifically about social media marketing. 33 of the Best Social Media Blogs 1. HubSpot Marketing Blog On the HubSpot Marketing blog, we strive to cover every topic that a modern-day marketer would need to know about. This includes social media. Not only can you find general posts about social media marketing, but you can also find content and original research about specific platforms, like Instagram. 2. Social Media Explorer Social Media Explorer, founded by Jason Falls,…
As a disclaimer, this piece does not serve as an endorsement of Kanye West’s “Slavery was a Choice” stance or his friendship with Donald Trump—or even his failed presidential campaign. We can say what we want about his antics and political views but his genius has ALWAYS been undeniable! Even though I’ve fallen out of love with Kanye West in recent years, watching “jeen-yuhs” reminded me of why I became a fan in the first place. It takes me back to my junior year in college when I rushed to the record store to purchase a copy of Kanye’s classic debut album,…
Social media marketing is, undoubtedly, an ever-changing medium. Whether it’s keeping abreast of new developments in social media, such as new social media features or new algorithms, or whether it’s educating yourself on new social media strategies and emerging statistics and data, digital marketers and business owners need to constantly keep up to date and educate themselves. And the best way to do this? By reading the best blogs and news sources, religiously. In this blog post, I’m going to share five social media blogs that you need to know about in 2019. Social Media Examiner Social Media Examiner is one of…
How you handle comments is incredibly important because they are a direct way to communicate with your customers, receive feedback, and build trust and loyalty—all the reasons you’re spending time on social media in the first place! That said, you don’t have to reinvent the wheel with every comment. For starters, I recommend developing community guidelines that can guide your overall response strategy. Create a document that includes things like: The voice, tone, and personality you’d like to use online Examples of responses to anticipated questions in your defined tone and style Guidelines specifically for crisis communications, like major shipping delays or…
The Disaster Management Act, which was invoked by GoI for the first time ever two years ago to spearhead the Covid response, will not be used beginning April. Subsequently, states will have more autonomy to shape public health responses. It’s a milestone as GoI is now convinced the level of threat has diminished. The numbers capture just a part of the story. Cumulatively, there were 43 million infections and around 5.2 lakh deaths. Both are likely underestimated as proxy data thrown up by sero surveys and the civil registration system suggest. Covid’s outbreak was a massive stress test on India’s…
In the era we all are living in today, we have a hugely successful tech business around. It has a huge market area that is covered and yet to be covered when it comes to the best tech business ideas and enterprises related to it. When we think about it, we consider bigger computer or smartphone companies like Apple, Samsung, and tech hubs like Google. All these technological business ideas are the ones coming up in our minds. These today’s big guns are the biggest today, but back then, they were not that huge. These companies were the startups that took place…