We now live in a social media driven world, there is no escaping it, so ignoring social media’s potential to advance and enhance your blog is a dangerous oversight. Focusing all of your time and energy into creating an amazing blog but neglecting to utilise social media can limit your reach, no matter how good your content. So get your hashtags at the ready as we explore the top reasons why social media is so important… 1. Traffic After writing an excellent piece of content which is both informative and a delight to read, you need to get traffic to your site to make…
Author: Loknath Das
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You know you’ve gotta drum up fresh social media content ideas to keep your followers interested and attract new people to your account. But it can be downright exhausting to be creative every day and deliver content gold on multiple platforms. So we’re here to help. With this cheatsheet of solid content ideas for each major social channel, you’ll keep your social media strategy ahead of the curve. You’ll never find yourself staring at a blank content calendar again. 1. Create a daily, weekly or monthly series One great idea can become an engine for more great content if you turn it…
Last week, Adam Mosseri, the head of Instagram, said that Instagram hashtags don’t “really” help with post distribution in one of his Stories. This announcement generated a lot of fuss on social media, as social media specialists have to rethink their marketing strategies moving forward. And like any other social media news that can dictate how social media professionals will shape their strategies in the future (in this case, Instagram hashtags strategies), it was discussed by many industry experts, such as Jenn Herman – Instagram expert, Allie Mason – Instagram expert and coach, or Matt Navarra – social media consultant. While they all came to the same conclusion…
Social media is a unique marketing vehicle for a number of reasons. What other communication channel can be used to joke around with customers, swiftly solve customer service issues or wish a 4-year-old a happy birthday? Social media is also unique in how rapidly it evolves. When Twitter was founded in 2006, people were instantly enamored with the ability to quickly communicate with others. Within a decade, the speed of responses wasn’t a novelty – it was an expectation. A 2016 study commissioned by Twitter found that 71 percent of users expect a customer service reply within an hour of tweeting about…
Do you want more social traffic to your blog posts? Wondering how to tailor your blog post shares for each network? Properly sharing your blog posts via your social media channels will help deliver a steady stream of visitors to your blog. In this article, you’ll discover how to successfully cross-promote your blog posts on top social media platforms. How to Promote Your Blog Posts Using Social Media: A Guide for Marketers by Melanie Tamble on Social Media Examiner. What Is Social Media Cross-Promotion? To effectively cross-promote your blog posts, you can’t simply broadcast the same message on each social network; you…
Creating a profile and publishing random material and content every now and then is no longer sufficient. It actually never was. Despite this, many companies do not appear to have a defined social media marketing plan that will help them succeed. It may not appear to be a major problem at first, but failing to have a clear social media plan and a well-defined process might result in your social media marketing efforts not having the results you want. However, if you devote enough time to doing things correctly, you may quickly establish and fulfill your objectives. Or better yet,…
If you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 33 blogs specifically about social media marketing. 33 of the Best Social Media Blogs 1. HubSpot Marketing Blog On the HubSpot Marketing blog, we strive to cover every topic that a modern-day marketer would need to know about. This includes social media. Not only can you find general posts about social media marketing, but you can also find content and original research about specific platforms, like Instagram. 2. Social Media Explorer Social Media Explorer, founded by Jason Falls,…
As a disclaimer, this piece does not serve as an endorsement of Kanye West’s “Slavery was a Choice” stance or his friendship with Donald Trump—or even his failed presidential campaign. We can say what we want about his antics and political views but his genius has ALWAYS been undeniable! Even though I’ve fallen out of love with Kanye West in recent years, watching “jeen-yuhs” reminded me of why I became a fan in the first place. It takes me back to my junior year in college when I rushed to the record store to purchase a copy of Kanye’s classic debut album,…
Social media marketing is, undoubtedly, an ever-changing medium. Whether it’s keeping abreast of new developments in social media, such as new social media features or new algorithms, or whether it’s educating yourself on new social media strategies and emerging statistics and data, digital marketers and business owners need to constantly keep up to date and educate themselves. And the best way to do this? By reading the best blogs and news sources, religiously. In this blog post, I’m going to share five social media blogs that you need to know about in 2019. Social Media Examiner Social Media Examiner is one of…
How you handle comments is incredibly important because they are a direct way to communicate with your customers, receive feedback, and build trust and loyalty—all the reasons you’re spending time on social media in the first place! That said, you don’t have to reinvent the wheel with every comment. For starters, I recommend developing community guidelines that can guide your overall response strategy. Create a document that includes things like: The voice, tone, and personality you’d like to use online Examples of responses to anticipated questions in your defined tone and style Guidelines specifically for crisis communications, like major shipping delays or…