Author: Loknath Das

Social media is a powerful tool for brands to connect with their audience—a platform to share information, discuss ideas, and strengthen relationships. Through all of these activities, brands have lots of opportunities to learn about their audience—what they’re passionate about, what they like or dislike about the industry, or what they want to see more or less of from brands. Every day, audiences offer little bits of valuable data to inform brands. These nuggets of customer opinions, and conversations can be valuable to a content marketer— to create great pieces of content that engage and resonate with the audience. This…

Read More

Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity. It’s easy to see that social media marketing is a key element for success in marketing and many…

Read More

When someone infringes on copyright — whether it’s someone doing it to you or you doing it to someone else — there will be consequences. YouTube takes the breach seriously and will take down the infringing video. It also penalizes the offender with a strike. And as in baseball, if you get three strikes, you’re outta there! YouTube boots you and your channel if it gets to this point. To ensure that it doesn’t happen to you, follow this advice: Remember who owns the copyright It’s fairly simple: If you created the video, the copyright belongs to you; if you upload content created by…

Read More

The V&A will be organising an online symposium in early July as a follow-up to the display Fragmented Illuminations: Medieval and Renaissance Manuscript Cuttings at the Victoria and Albert Museum (now extended until 5 June 2022). It will be held over one afternoon to allow for as large an audience as possible to join and participate, from different time zones. Border ornaments attributed to Domenico Morone, from a Franciscan choirbook, Verona, ca. 1500. Museum nos 4918:1 to 9 © Victoria and Albert Museum, London. We welcome papers focusing on any of the following themes and aspects, preferably in relation to pieces in the V&A…

Read More

Blog posts. Social media updates. White papers. Each day I focus on creating content that’s engaging, original, and shareable. It has to speak to an ideal customer’s persona, with a relateable voice to match. It’s not uncommon to have a team of marketing pros spend weeks defining what will make a piece of content resonate with the client and their followers. But, then what? If you’re wondering where that content should go, you’re not alone. Does it go on the company’s website? Facebook? Instagram? Twitter? Blog? “The goals of content marketing are consumption, then behavior. The goals of social media are participation,…

Read More

Your blogs are valuable, original content sources you own that you can tap into and repurpose across many of your marketing activities. Repurposing your blog content for your social media is one of the best ways to stretch your blog content to benefit your business. Sharing your blog content on social media helps you reach a bigger audience, drive more traffic to your website, and increase your brand awareness. Plus, it lets you write less content (if that’s not something you enjoy doing). Today, I’m sharing simple ways you can repurpose your business’ blog content for social media. From quotes…

Read More

If you are concerned about your online security (and you should be), it’s essential to know which are the best cybersecurity blogs that could help you stay informed about the most recent trends in the threat landscape. The question then arises: Where can you find the best security blogs to learn and to gain more knowledge in the cybersecurity field? What security experts to follow so you can stay abreast of changes in this industry and how to better protect your digital assets? How can you make the difference between the real experts and the false ones? That’s why we…

Read More

In this guide, we’re going to discuss some key ways you can build traffic to your blog once you have your social media communities established. Most people assume that social media sharing is easy. Yet many blog owners find that it requires quite a bit of effort to do more than share every blog post on social media. We’ll show you tactics that will allow you to get the most out your efforts to market your blog posts on social media. These are tactics that have worked to help build some of the biggest blogs on the Internet. The Best…

Read More

The web — like many of us — has had its ups and downs this year. As we entered year two of the pandemic, it continued to serve as a lifeline, connecting many to jobs, schools, and loved ones. Communities across the globe turned to the web to step up to the challenges of Covid-19. And young people used it to fight for justice and expand opportunities. But the full story is not all rosy. Across the globe, internet shutdowns rose at an alarming rate. Meanwhile over a third of the world remains unconnected, with many millions more lacking the meaningful connectivity they need to fully benefit…

Read More

As we enter a new year, it is necessary to take a closer look at how the trends have changed in the marketing world. Influencer marketing has been at the top of its game for a long time but its dynamics have changed. Influencer marketing is rightly the most preferred form of marketing for brands and businesses across platforms and industries. But what about the changing user behavior and the post-pandemic phase? These factors have caused a lot of waves in the social media marketing industry and that also includes influencer marketing. Trends on social media platforms have changed quite…

Read More