Pizza Hut Singapore has appointed FALCON Agency as its agency for social strategy, digital content creation and community management. The appointment is for a period of one year and comes after a pitch involving two other agencies. According to a spokesperson from Pizza Hut, the agency was selected based on its social strategy, which is in alignment with Pizza Hut’s needs. “We look forward to working closely with them to drive greater engagement and resonance with our consumers,” the spokesperson added. “We are excited to be working on an iconic brand that many of us grew up on and have become…
Author: Loknath Das
From a bunch of online platforms that started off merely so that people could remain connected, social media has evolved into an industry of endless possibilities that was worth over 28 Billion Euros in 2017. But for one of the fastest growing industries today, social media is still quite the game of cat and mouse with trends that change every year and businesses trying to latch on to these trends at the right moment. So with 2017 tagged and bagged, what does the year look like on the social media space. Here are five trends I am certain will be…
On May 2, the Abdul Latif Jameel World Education Lab (J-WEL) celebrated its first anniversary. Made possible through a generous gift from MIT alumnus Mohammed Abdul Latif Jameel ’78, J-WEL promotes excellence in education through three collaboratives that, together, describe a pathway of lifelong learning: preschool to 12th grade (pK-12), led by professors Angela Belcher and Eric Klopfer; higher education, directed by MIT Professor Hazel Sive; and workplace learning under the leadership of George Westerman, principal research scientist at the MIT Sloan Initiative on the Digital Economy. Through these collaboratives, J-WEL connects its members, which include schools, universities, government agencies,…
UEFA has introduced a new concept for its integrity and prevention sessions at youth competition final tournaments. The educational programme – which is presented at the youth finals by members of UEFA’s integrity division – will continue to include briefings for the teams on the UEFA match-fixing and anti-doping activities. However, it will now also include a session on facets of the UEFA #EqualGame programme promoting respect, diversity, inclusion and accessibility in football. Already, more than 460 young male and female footballers have attended the expanded sessions at the European men’s and women’s U17 finals, and this number will rise to around…
Back in 2014, XPRIZE announced a new “Global Learning” category that challenged teams to develop open source education software kids in developing countries can use to teach themselves reading, writing and math. The organization launched field tests of the five finalists’ creations late last year, and now it’s expanding the reach and scale of those pilot tests with help from new partners Queen Rania Foundation, Education Cannot Wait, Teach the World Foundation, Imagine Worldwide and Global Alliance for Humanitarian Innovation. At this point in time, XPRIZE is only running field tests of the finalists’ education software in 150 villages in eastern Tanzania. This partnership…
One of the biggest selling points of social media for brands is that it allows for the natural fostering of trust. For brands that operate in taboo/highly scrutinized industries like credit repair or pharmaceuticals, the value of social media can’t be overstated. When you study certain industries, you’ll notice that there are particularly warm connections between businesses and their consumers. For example, the coffee shop down the street from you—the one that’s been there for decades—has no trouble building trust with customers. Then there’s your favorite online retailer, where you shop for shoes multiple times per year. Again, there’s a…
MAY 20th will mark the end of “mental-health awareness week”, a campaign run by the Mental Health Foundation, a British charity. Roughly a quarter of British adults have been diagnosed at some point with a psychiatric disorder, costing the economy an estimated 4.5% of GDP per year. Such illnesses have many causes, but a growing body of research demonstrates that in young people they are linked with heavy consumption of social media. According to a survey in 2017 by the Royal Society for Public Health, Britons aged 14-24 believe that Facebook, Instagram, Snapchat and Twitter have detrimental effects on their wellbeing. On…
“No one really reads what you food writers write in newspapers, you know,” says a friendly PR conspiratorially to me one fine evening, whispering across our drinks. “Er… but you are different,” she hastens to assuage any ruffled feelings. “People don’t know what you will end up writing on your social media, so they are scared,” she explains. For someone who has built a career writing about restaurants and food and drink for publications like this one, it’s a bitter pill — or, well, cocktail — to swallow. Is a flippant, off-the-cuff social media post really more valuable than the…
All week long we’ve highlighted important topics that impact Iowans and their health. It’s a part of our ongoing series for National Women’s Health Week. Today, we learn how social media has helped give women a positive platform to share their experiences. source:-.kcci.co
The current golden age of tabletop gaming has also led to a similar surge in apps that adapt board games to tablets and phones, with new ones arriving almost every week — and some games even premiering in digital form at the same time they show up on store shelves. I’ve tried more than 50 such apps, all of which are based on games you can buy in stores, and here are my top 25. Unless otherwise noted, these are all available on iOS and Android, with some on Steam, as well. The list does not include apps, such as Samurai and Through…