However, the PlayStation VR may face a challenge from light mobile devices such as the Google Cardboard and the Samsung Gear VR. Both are relatively cheap and work using a smartphone. SuperData expects the low barrier of entry for these devices will lead three in four early adopters to opt for them instead.
“The real game changer in this market is Samsung Gear VR. It’s only £80 ($100 in the U.S.), and mobile first, which makes it multifunctional and easy to distribute content to,” said Maks Fus Mickiewicz, senior researcher at The Future Laboratory.
“Samsung is developing an immersive VR world which keeps users locked in. For example, people can browse the web using voice-recognition technology or hyper-intuitive Gaze Mode, which uses eye-tracking software to confirm selections.”
According to Mickiewicz, the market for VR will be split between hardcore gamers and casual consumers.
“Hardcore gamers will wait for a device that’s proven to deliver true, fully immersive VR,” he explained. “The second, the casual market, will go for the dead cheap, easy to use version. But the future is undoubtedly a hybrid that delivers both.”