Creating a blog strategy is an important and large part of your overall content marketing plan. After all, your blog is the main driver of organic traffic to your site and the way you can set yourself and your brand apart from the competition by positioning yourself as a thought leader. But your blog strategy is much more complicated than coming up with a few topics and picking out keywords. A well-rounded plan will include many other digital marketing components, including SEO best practices, design and formatting elements, and social media. Social media and blog content strategies need to be aligned. If not,…
Author: Loknath Das
Ericsson Mobility Report June 2021 states “5G remains on track to become the fastest adopted mobile generation in history with subscriptions increasing at a rate of about a million per day.” By the end of 2026, about “3.5 billion 5G subscriptions and 60 percent 5G population coverage” are forecasted. In addition, the pandemic has accelerated the need for a reliable, high-speed network to support business operations. One consistent pain point which has shadowed the telecommunications (telecom) sector has been declining average revenue per users (ARPUs). Many telecom providers are looking at 5G as one way to look beyond traditional revenue channels. 5G would…
In the last year, 71% of consumers found themselves using social media more than ever before (Sprout Social Index™, Edition XVII: Accelerate). With “new normal” limitations placed on how we connect, shop, create and innovate, social has become the go-to platform to do it all. For brands, the opportunities to attract, engage with and serve your customers on social are endless. To understand the curious minds of consumers, gain their trust and turn them into loyal brand advocates, marketers need to take full advantage of social—as a platform for brand content, a source of business intelligence and a customer care…
Social media engagement has a direct influence on your brand. It enables you to achieve the overall strategic goals of outreach and customer acquisition. That’s why getting likes, comments and shares from your different posts is good engagement. Which is measured by the number of people reached by your posts. Social media engagement increases your business’ presence online and allows subscribers to interact directly with your brand. Among other things, it provides clicks on the website, ensures a good presence on the web, helps develop proximity with customers. This interaction with subscribers creates a bond of trust and loyalty. To understand…
In the past, if you wanted to be a content creator and get your name and work out on the internet, the most common way was to start a blog. While having a blog is still a helpful tool to get recognized online, it requires a lot of extra work and effort to grow an audience and keep them around. Social blogging can help you combine the benefits of a blog with an already curated and interested audience to get eyes on your pieces and grow your readership. What Is Social Blogging? Social blogging, also sometimes called microblogging, is a division…
As with most things in tech, the social media world is very fast paced, every day changes and updates are rolled out to our favourite platforms, users are growing and declining, viral trends emerge, and new strategies and tactics are always being formulated. It can be hard work to keep on top of it all, tracking news, best practice and future trends all while building your profile on social. One of the best ways to stay ahead of the game is to follow the best blogs and newsletters that deliver the most important news and insight on the social media industry. We’ve compiled the…
We now live in a social media driven world, there is no escaping it, so ignoring social media’s potential to advance and enhance your blog is a dangerous oversight. Focusing all of your time and energy into creating an amazing blog but neglecting to utilise social media can limit your reach, no matter how good your content. So get your hashtags at the ready as we explore the top reasons why social media is so important… 1. Traffic After writing an excellent piece of content which is both informative and a delight to read, you need to get traffic to your site to make…
You know you’ve gotta drum up fresh social media content ideas to keep your followers interested and attract new people to your account. But it can be downright exhausting to be creative every day and deliver content gold on multiple platforms. So we’re here to help. With this cheatsheet of solid content ideas for each major social channel, you’ll keep your social media strategy ahead of the curve. You’ll never find yourself staring at a blank content calendar again. 1. Create a daily, weekly or monthly series One great idea can become an engine for more great content if you turn it…
Last week, Adam Mosseri, the head of Instagram, said that Instagram hashtags don’t “really” help with post distribution in one of his Stories. This announcement generated a lot of fuss on social media, as social media specialists have to rethink their marketing strategies moving forward. And like any other social media news that can dictate how social media professionals will shape their strategies in the future (in this case, Instagram hashtags strategies), it was discussed by many industry experts, such as Jenn Herman – Instagram expert, Allie Mason – Instagram expert and coach, or Matt Navarra – social media consultant. While they all came to the same conclusion…
Social media is a unique marketing vehicle for a number of reasons. What other communication channel can be used to joke around with customers, swiftly solve customer service issues or wish a 4-year-old a happy birthday? Social media is also unique in how rapidly it evolves. When Twitter was founded in 2006, people were instantly enamored with the ability to quickly communicate with others. Within a decade, the speed of responses wasn’t a novelty – it was an expectation. A 2016 study commissioned by Twitter found that 71 percent of users expect a customer service reply within an hour of tweeting about…