Social media is a powerful tool for brands to connect with their audience—a platform to share information, discuss ideas, and strengthen relationships. Through all of these activities, brands have lots of opportunities to learn about their audience—what they’re passionate about, what they like or dislike about the industry, or what they want to see more or less of from brands. Every day, audiences offer little bits of valuable data to inform brands. These nuggets of customer opinions, and conversations can be valuable to a content marketer— to create great pieces of content that engage and resonate with the audience.
This article explores the different ways in which you can leverage social media and consistently churn out effective blog content for greater engagement.
Listen to Questions
One of the best ways to leverage social media for blog content ideas is to pay close attention to the questions being asked on your social pages. For instance, maybe your followers are requesting your opinions on trends in your industry. Or, perhaps your audience wants to better understand if your product is compatible with another type of product. Both of these scenarios are great starting points for your blogs, and you can offer the answers in a format accessible to all your existing and future customers.
Where can you look for questions being asked on social media? They can appear as comments on posts you publish, standalone posts your followers make, and private or direct messages. You can even do a bit of social listening to discover what’s being asked away from your pages.
Are you noticing how your audience is responding to your social media content? Maybe there are a ton of ‘likes’ on one of your recent posts, or more discussion than usual on an article you shared. These are both indicators of potential blog topics that would be well-received by your audience.
You can also monitor responses on your direct and private messages or take note of how followers are responding to each other and leverage social media. For example, if someone offers misinformation about your brand to another follower, then you can clear it up with a blog that accurately lays out the facts.
Ask Your Own Questions
You don’t have to wait for your social media community to come up with the questions; you can ask your own to discover valuable insights about your audience. Whether you pose a simple request to your audience, ask them to vote, or create a survey, there are several ways to get information about what your followers prefer or want.
For instance, if you think your customers would resonate with a blog about car buying tips, you can put out a quick survey and ask your social media followers to choose. You might find they would rather read about the safest vehicles for the upcoming year. In turn, your blog content will likely receive more engagement because you have a better idea of what your community actually wants to learn about from you.
Looking for more ways to leverage social media for blog content? Well, read on!
Check Out Trends
Most social media platforms reveal their trending topics in real-time, so you can understand what’s important to that community at that moment. It could be #sourdoughbread or #backtoschool, and if it’s a relevant trend for your brand then you may want to write a blog about it.
Trends are valuable social media insights you can leverage for your upcoming blog content, and you may want to prioritize these over your other ideas.