Blog posts. Social media updates. White papers. Each day I focus on creating content that’s engaging, original, and shareable. It has to speak to an ideal customer’s persona, with a relateable voice to match. It’s not uncommon to have a team of marketing pros spend weeks defining what will make a piece of content resonate with the client and their followers. But, then what? If you’re wondering where that content should go, you’re not alone. Does it go on the company’s website? Facebook? Instagram? Twitter? Blog? “The goals of content marketing are consumption, then behavior. The goals of social media are participation,…
Author: Loknath Das
Your blogs are valuable, original content sources you own that you can tap into and repurpose across many of your marketing activities. Repurposing your blog content for your social media is one of the best ways to stretch your blog content to benefit your business. Sharing your blog content on social media helps you reach a bigger audience, drive more traffic to your website, and increase your brand awareness. Plus, it lets you write less content (if that’s not something you enjoy doing). Today, I’m sharing simple ways you can repurpose your business’ blog content for social media. From quotes…
If you are concerned about your online security (and you should be), it’s essential to know which are the best cybersecurity blogs that could help you stay informed about the most recent trends in the threat landscape. The question then arises: Where can you find the best security blogs to learn and to gain more knowledge in the cybersecurity field? What security experts to follow so you can stay abreast of changes in this industry and how to better protect your digital assets? How can you make the difference between the real experts and the false ones? That’s why we…
In this guide, we’re going to discuss some key ways you can build traffic to your blog once you have your social media communities established. Most people assume that social media sharing is easy. Yet many blog owners find that it requires quite a bit of effort to do more than share every blog post on social media. We’ll show you tactics that will allow you to get the most out your efforts to market your blog posts on social media. These are tactics that have worked to help build some of the biggest blogs on the Internet. The Best…
The web — like many of us — has had its ups and downs this year. As we entered year two of the pandemic, it continued to serve as a lifeline, connecting many to jobs, schools, and loved ones. Communities across the globe turned to the web to step up to the challenges of Covid-19. And young people used it to fight for justice and expand opportunities. But the full story is not all rosy. Across the globe, internet shutdowns rose at an alarming rate. Meanwhile over a third of the world remains unconnected, with many millions more lacking the meaningful connectivity they need to fully benefit…
As we enter a new year, it is necessary to take a closer look at how the trends have changed in the marketing world. Influencer marketing has been at the top of its game for a long time but its dynamics have changed. Influencer marketing is rightly the most preferred form of marketing for brands and businesses across platforms and industries. But what about the changing user behavior and the post-pandemic phase? These factors have caused a lot of waves in the social media marketing industry and that also includes influencer marketing. Trends on social media platforms have changed quite…
Welcome to the 8th annual blogging survey. Years ago, we set out to answer some basic questions about blogging. It’s grown into a long-term project that tracks trends in the changing world of blogging and content marketing. Each year, we ask 1000+ bloggers 20 questions about their process and their content. Then we analyze, make a bunch of charts and add input from a dozen content marketing experts. This year we had 1067 survey responses. What follows are 35 charts based on those responses, 12 experts and hundreds of blogging statistics that reveal some fascinating insights into an industry in…
If you’re not 100% sure how to write a blog post that clicks with readers, don’t sweat it. The reality? Blogging is a major struggle for most businesses out there. And hey, we totally understand why. From coming up with ideas to actually putting pen to paper digitally, a worthwhile blog post requires some serious effort. That said, the benefits of blogging for business are worth racking your brain for. The correlation between businesses that blog scoring more traffic, conversions and leads is well-documented. The takeaway? Learning how to write a blog post is an invaluable skill no matter what you’re…
Microsoft will acquire Activision Blizzard for $95.00 per share, in an all-cash transaction valued at $68.7 billion, inclusive of Activision Blizzard’s net cash. When the transaction closes, Microsoft will become the world’s third-largest gaming company by revenue, behind Tencent and Sony. The planned acquisition includes iconic franchises from the Activision, Blizzard and King studios like “Warcraft,” “Diablo,” “Overwatch,” “Call of Duty” and “Candy Crush,” in addition to global eSports activities through Major League Gaming. The company has studios around the world with nearly 10,000 employees. Bobby Kotick will continue to serve as CEO of Activision Blizzard, and he and his…
The toughest part of running any sort of social media campaign? Coming up with new ideas. Marketers are expected to juggle multiple social profiles and keep them up-to-date with fresh posts. It’s tough. Your followers are hungry for new content and you’re expected to deliver on a consistent basis. But when you constantly recycle the same posts again and again, your social feeds start to feel like Groundhog Day. That’s exactly why brands need to have multiple social media ideas in their back pocket. Below we’ve broken down 20 social media ideas for brands both big and small. Each of these…