Author: Loknath Das

Parts of India and Pakistan experienced harsh heatwaves in early March which broke several records. “The long-running heatwave in India and Pakistan, which has caused widespread human suffering and hit global wheat supplies, was about 30 times more likely to happen because of human-caused climate change.” This is according to an attribution analysis done by World Weather Attribution (WWA) an international collaboration that analyses and communicates the possible influence of climate change on extreme weather events. March was the hottest in India since records began 122 years ago, with Pakistan also seeing record temperatures; the heatwave intensified in April. At least 90…

Something’s not right. Maybe your phone is losing its charge way too quickly. Or one day it suddenly starts turning itself off and on again. Perhaps it’s running hot, so hot it’s hard to hold. Likewise, you might see outgoing calls that you never dialed or strange spikes in your data usage. Signs like these could mean that your smartphone’s been hacked.  Several signs of a potential smartphone hack can look like a technical issue, at least on the surface. Yet the fact is that these issues may be a symptom of a deeper problem, such as malware installed on your smartphone. Malware can eat up system resources or conflict with other apps and your…

Teachers have a job that is both impactful and never-ending. Those things are both good and bad. For many educators, teaching is a calling and something that they find joy in. They can make a difference in the lives of the students they teach, but they can also bring home the stress and overwhelm. I travel across the county speaking with schools both virtually and live about overcoming burnout and the cycles of stress. I see so many educators carrying the burden of their jobs. And I don’t like to use the word burden when it comes to educating those we love…

It is impossible to promote your account on Instagram without Stories effectively. If people know that Stories are necessary and help sell, promote, and increase loyalty, why does not everybody post them then? The answer may not be as easy as it seems. Most people do not feel comfortable being on the camera, talking to the camera, and recording videos. People might find excuses not to make Stories: ‘My flat is not great,’ ‘I do not know what to talk about,’ or ‘I am not eloquent.’ Our brains help us find excuses not to do what is necessary and what…

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. In this complete guide to social media marketing, you’re going to learn: What social media marketing is, with benefits, stats, and tips. How to build a social media marketing strategy and a plan to carry…

Creating a blog strategy is an important and large part of your overall content marketing plan. After all, your blog is the main driver of organic traffic to your site and the way you can set yourself and your brand apart from the competition by positioning yourself as a thought leader. But your blog strategy is much more complicated than coming up with a few topics and picking out keywords. A well-rounded plan will include many other digital marketing components, including SEO best practices, design and formatting elements, and social media. Social media and blog content strategies need to be aligned. If not,…

Ericsson Mobility Report June 2021 states “5G remains on track to become the fastest adopted mobile generation in history with subscriptions increasing at a rate of about a million per day.” By the end of 2026, about “3.5 billion 5G subscriptions and 60 percent 5G population coverage” are forecasted. In addition, the pandemic has accelerated the need for a reliable, high-speed network to support business operations. One consistent pain point which has shadowed the telecommunications (telecom) sector has been declining average revenue per users (ARPUs). Many telecom providers are looking at 5G as one way to look beyond traditional revenue channels. 5G would…

In the last year, 71% of consumers found themselves using social media more than ever before (Sprout Social Index™, Edition XVII: Accelerate). With “new normal” limitations placed on how we connect, shop, create and innovate, social has become the go-to platform to do it all. For brands, the opportunities to attract, engage with and serve your customers on social are endless. To understand the curious minds of consumers, gain their trust and turn them into loyal brand advocates, marketers need to take full advantage of social—as a platform for brand content, a source of business intelligence and a customer care…

Social media engagement has a direct influence on your brand. It enables you to achieve the overall strategic goals of outreach and customer acquisition. That’s why getting likes, comments and shares from your different posts is good engagement. Which is measured by the number of people reached by your posts. Social media engagement increases your business’ presence online and allows subscribers to interact directly with your brand. Among other things, it provides clicks on the website, ensures a good presence on the web, helps develop proximity with customers. This interaction with subscribers creates a bond of trust and loyalty. To understand…

In the past, if you wanted to be a content creator and get your name and work out on the internet, the most common way was to start a blog. While having a blog is still a helpful tool to get recognized online, it requires a lot of extra work and effort to grow an audience and keep them around. Social blogging can help you combine the benefits of a blog with an already curated and interested audience to get eyes on your pieces and grow your readership. What Is Social Blogging? Social blogging, also sometimes called microblogging, is a division…