BIRMINGHAM : A recent study has suggested that people tend to consume more of either healthy or junk foods after being influenced by their peers. This phenomenon could be attributed to the posts people put up about their eating habits or the general state of health they portray through their social media profiles. The research published in the scientific journal ‘Appetite’ found that study participants ate an extra fifth of a portion of fruit and vegetables themselves for every portion they thought their social media peers ate. So, if they believed their friends got their ‘five a day’ of fruit and…
Author: Loknath Das
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Across all age groups, one social media platform far outweighs all others in terms of use. Facebook is the most used (65%) social media platform in the nation across all age groups, according to a study by 5W Public Relations. YouTube ranks second in terms of use (39%), followed by Instagram (37%), Twitter (32%) and Snapchat (22%). When broken down into age categories, 77% of millennials surveyed said they are active on Facebook daily, with Instagram coming in second at 70%, followed by YouTube at 66%. Sixty-eight percent of Generation X are active on Facebook daily, followed by YouTube at…
Everywhere I look there seems to be another new social media platform popping up and taking the world by storm. Like many of you, I am always on the lookout for new ways to market to my customers. In this article, I will share three tips on how to effectively use media platforms to increase awareness of your business. 1. Use the right platforms. Before using any social media platform, it is important to make sure that your target customers actually use it. Selling hearing aids on Snapchat, for example, is probably not the best route. All effective marketing campaigns…
“Everybody is looking for instant approval and that’s why some artists compromise their artistic integrity and present what has already been showcased several times before, because they believe it would be commercial,” says Punkaj Manav, who believes people should not compromise their craft to become commercial. On a beautiful evening, I walked into an array of uniquely crafted pieces of art called ‘Intangible’ at Triveni Kalasangam gallery in Delhi. There were sculptors, paintings and sketches that were not defined to any structure or objective. They were simple, undulating formation of the artist’s mind expressed through moulds of ceramic and canvases.…
The Fifteenth Finance Commission, in its interim recommendations, has suggested continuing with a 42 percent devolution of divisible taxes to states. It has, however, recommended some adjustments, including a carve out for Jammu and Kashmir and Ladakh. The interim recommendations were released as part of the budget presentation on Saturday and will form the basis on centre-state fiscal relations in 2020-21. Final recommendations of the commission will be submitted by Oct. 30, 2020. The Fifteenth Finance Commission has recommended keeping the split of net proceeds of union government’s taxes unchanged at 42 percent, post adjusting 1 percentage point for needs…
While the upcoming Super Bowl ads are continuing to generate as much buzz as the game itself – even if Planters wisely opted to put its Mr. Peanut campaign on hold following the tragic death of Kobe Bryant last weekend. For many the ads have become as big as the actual game. “Super Bowl ads have become a cultural staple, sometimes overshadowing the game itself,” explained Robert Rothschild, vice president of global marketing at Smartly.io. However, unlike the now famous Apple Macintosh “1984” ad that only aired once nationally, which was during Super Bowl XVIII during a break in the third quarter,…
NEW DELHI: Nifty futures on the Singapore Exchange traded 28.50 points, or 0.24 per cent, higher at 12,096.50, indicating a positive for Dalal Street. Here are a few stocks which may buzz the most in today’s trade: Tata Power, Bajaj Finance: Bajaj Finance, Tata Power, The Ramco Cements, IDFC First Bank, Jubilant Foodworks AptechNSE -1.95 %, Bajaj FinservNSE -1.76 %, Escorts and GCPL are some of the companies which will report their December quarter earnings today. TCS: Tata Sons has started the process of arranging funds for paying off the Rs 13,823-crore AGR dues of Tata Teleservices, said top officials close to the development.…
Atari has licensed its name for a number of brand partnerships in the gaming space, but the company’s latest deal to build eight Atari-branded hotels marks its foray into the hospitality industry. The company announced a licensing deal with US real estate developer True North Studio and GSD group to build eight hotels in the US. Construction will begin in Phoenix in mid-2020, with more hotels to come in Austin, Chicago, Denver, Las Vegas, San Francisco, San Jose, and Seattle. The “video game-themed destination” will offer gaming playgrounds that include VR and AR games, and some locations will have venues and studios…
Apple Arcade has so far been a great repository for polished, offbeat indie games that are best explored when you have some quiet time and perhaps no internet connection. The latest entry into the iOS subscription game service is different. It’s a flashy multiplayer battle royale shooter, kind of like Fortnite — except it’s more kid-friendly, with a food fight theme instead of guns and bullets and a top-down design that gives it the look and feel of classic dungeon crawlers. It’s called Butter Royale, and it’s available today for all Apple Arcade subscribers. ‘BUTTER ROYALE’ IS A NONVIOLENT SHOOTER FEATURING FOOD-THEMED WEAPONS But isn’t Fortnite…
The market share loss that they are having is one worry but from a valuation perspective, Zee looks fine to us, says Abhimanyu Sofat, VP-Research, IIFL. Excerpts from an interview with ETNOW. What did you make of Zee’s performance? Is it still a worthy buy? If you look at the numbers closely, clearly the advertising revenue is coming down. The new TRAI regulations that have come in could have a negative impact on the company. Somehow the momentum that they were getting in certain markets like Tamil Nadu is not there any more. So, that is one concern. Yesterday, what the management said in the…