If you’ve been around here a while, you’ll know that crunching the numbers to figure out the best time to post on all major social media platforms is basically our love language.
And now we have enough data to add Threads to our roster, too!
Because even though Threads uses an algorithm to decide what you (and your target audience) sees in the feed, when you post still has an impact. And now we have the data to prove it.
We analyzed hundreds of thousands of Threads posts sent through Buffer — 730K posts, to be precise — to figure out if some time slots stood out in terms of post performance. (Spoiler: there were a few.)
Our primary metric for this study was median engagement by hour, day, and content type.
The best time to post on Threads
The best time to post on Threads is 7 a.m. on Wednesday. Posts published then had the highest median engagement — that is likes, replies, and reposts — across all the data we analyzed.
Other high-performing times were 7 a.m. – 9 a.m. on weekdays, especially Tuesday through Friday.
An interesting ‘outlier’ time that popped up in our study was 1 a.m. on Sunday. As you can see from the heatmap graph above, it ranks in the top five posting times for Threads.
It’s proof that, while the hours with the highest median engagement rates tend to be between 7 and 9, it can still be worth experimenting with other posting times to see what works best for your audience.
As always, I like to look at social media platform demographics to paint a clearer picture of why this is the case (though it’s only theoretical).
Threads, which burst onto the scene mid-2023, now boasts around 350 million monthly active users. And, as of February 2025, almost a third (around 29%) of Threads users were aged between 25 and 34 years, Statista reports. The 18-24-year-old cohort comes in second place, at 20%.
It’s a fair assumption, then, that most Threads users are part of the workforce, and prefer to check their feeds before locking in at work for the day.
Interestingly, these times lines up pretty well with our analysis the best time to post on Twitter/X, where optimal times are early to mid-mornings on weekdays as well.
