“We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience,” Niccolo de Masi, chairman and CEO of Glu, said in a statement. “Glu is equally committed to designing never before seen gameplay elements that utilize Taylor’s unique creativity.”
Swift has social media audience of 227 million — a combination of Facebook, Instagram, Twitter and Vevo followers, of which there is some overlap — which Glu hopes to tap into with their newest game. The artist will work exclusively with the company as part of a multi-year partnership.
Details about the project will remain under wraps for now, but fans can expect the game to launch in late 2016.