The stock market managed to make it through. The S&P 500 rose 8.4 percent through the period — unspectacular and below trend, to be sure, but still higher — and economic growth continued to muddle along much the same as it has throughout the recovery.
Companies survive a higher dollar by using a number of strategies: They shift production and marketing, enter longer-term trade agreements and hedge currency exposure. As the St. Louis Fed put it in the paper:
One possible explanation pertains to the global supply chain. Firms with high foreign sales are larger and tend to be multinational. In today’s global market, it is likely that they are capable of adjusting their production and sales between home and foreign countries. The adjustment could be costly and slow and, hence, not feasible in the short term. In the long term, firms could shift production and possibly focus more on the domestic market to reduce the impact on profits caused by the dollar’s appreciation.
In fact, in the time frame the Fed examined, the percentage of sales to foreign countries for S&P 500 companies declined, from 47.8 percent in 2014 to 44.3 percent in 2015, according to Howard Silverblatt, senior index analyst at S&P Dow Jones Indices.
Of course, the period also saw an earnings recession. But that also has turned around, with the index expected to show its second consecutive annualized growth rate in the fourth quarter.
The pattern of U.S. companies bouncing back from initial periods of dollar appreciation likely will get tested again. Many market pros figure the greenback to keep rising under aggressive fiscal policies from President-elect Donald Trump and the Fed’s slow but steady pattern of interest rate hikes ahead.
The toughest burden could come for manufacturing firms.
In that sector, the pressure of a rising currency on manufacturers with more than half their sales foreign “is stronger and persisted longer.” But even in that case, the differential between the two types of manufacturing firms narrowed through time and was just 2 percent in the third quarter of 2016.
“Data show that the recent appreciation of the dollar starting in 2014 lowered the value of firms only in the short run,” the Fed economists said. “By August 2016, the value of firms with high foreign sales recovered or even surpassed the value of those with low foreign sales. This empirical result indicates that, in the long run, U.S. firms can adjust quite well in response to a large and sharp exchange rate fluctuation.