When properly utilized, a well-designed social media marketing campaign can be a powerful lead generation tool for any business. Here’s how to use social media to your advantage. MARVIN MEYER ON UNSPLASH Few marketing buzzwords seem to elicit more attention than social media. That’s because when a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal. But with so much competition for attention, ever-adapting algorithms and costly marketing mistakes, many have a difficult time generating a significant return on investment from social media. Yes, social media marketing can be rife with pitfalls—but it’s also…
Author: Loknath Das
Suresh K. is a software programmer from Hyderabad, who gets a monthly salary of Rs 1.76 lakh. He plans to get married by the end of the year and wants to start planning for his goals. After considering his expenses and insurance premium, he is left with a surplus of Rs 1.55 lakh. His portfolio, worth Rs 67.1 lakh, comprises a high cash component of Rs 60 lakh, debt in the form of EPF (Rs 6.5 lakh) and equity in the form of stocks and mutual funds (Rs 66,150). His goals include building a contingency corpus, buying a house, taking an annual vacation, saving for his…
Former Prime Minister Manmohan Singh on Saturday said the government should have taken chief ministers’ views before changing the terms of reference of the 15th Finance Commission, adding that unilateralism is not good for federal policy and cooperative federalism. Earlier in July, the Centre changed the terms of reference of the commission and mandated the panel to suggest ways for allocation of non-lapsable funds for defence and internal security. Speaking at an event in New Delhi, Singh said any change in the panel’s terms of reference at the fag-end of its term should have been done in consultation with the…
Many traditional marketers see search engine optimization (SEO) and social media as trying to do the same thing, but approaching it in different ways. The crucial point to remember is that they both have the same goal in mind — marketing the business to the consumer. Search engines have already started indexing public social media posts, meaning that SEO could very well apply on social media as well. Strategies for combining social media with SEO can leverage the power of both systems to achieve the business’s aims. Below, 15 professionals from Forbes Agency Council look at several methods for combining SEO with…
Not a day goes by that we are not reminded of the growing gap between the preparation provided by institutions of higher education and the rapidly changing job market. The worry caused by this perceived gap has as much to do with a seeming decline in the return on investment for the rising tuition costs of traditional higher education as it does with an apparent lack of preparation for graduates’ first job. The ensuing negative press and political commentary on what to do about this gap often points to one of two possible solutions. The first is to infuse higher…
According to Istanbul University’s study, social media use increases loneliness. In today’s technological world, we think that social media is a means to be more social. However, what if it makes us more lonely and leads to depression? In 1938, Harvard University examined the factors that distinguish happy and unhappy individuals. A total of 721 family members joined the study, which has been ongoing for 80 years. The tens of thousands of pages of analysis in the report detected that the main difference that distinguishes happy people from unhappy ones is strong relationships, revealing that happy individuals have better bonds…
Microsoft invited free software legend Richard Stallman to speak at its Microsoft Research headquarters this week. Stallman, known for launching the Free Software Movement to develop the GNU operating system, was and still is a staunch Microsoft critic. Microsoft’s ongoing embrace of open source has resulted in some fairly surprising moves for the company. A Microsoft-built Linux kernel in Windows 10? Check. Bringing SQL Server to Linux? Done. Open-sourcing big chunks of .NET? It happened. Nothing should be surprising to us Microsoft watchers on this front anymore. When I saw tweets showing what looked to be a photo of Stallman at Microsoft, my…
Camila Cabello doesn’t use social media to “protect her energy”. The ‘Never Be The Same’ hitmaker has revealed she stays off social media apps, only letting her mother screenshot and send the positive ones to her. Speaking to Zane Lowe on Apple Music’s Beats 1 radio show, she said: “I want it to be things I can relate to, things from the heart. I do it to protect my energy … I can’t do that if I care about what people think. I can’t do that if I’m trying to please.” Camila had previously confessed to fans that she doesn’t…
The woman was a student of BA (final-year) while the man was a Class 12 passout. (Representative image) Ayoung man and a woman shot themselves dead here, streaming their suicide live on social media, police said Thursday. The alleged suicide took place at Gujjran village, about four kilometres away from Dirba town of Sangrur district, on Wednesday night, police said. Their bodies were found in the fields, police said. The cause is not clear. Both were unmarried and their families denied of having information about any possible relationship between them, police said. The woman was a student of BA (final-year)…
Nearly one year after releasing the Forma e-reader, Kobo returns today with a new slab dubbed the Kobo Libra H2O. The $169 e-reader retains the skeleton of the Forma, but is actually a smaller device. It has a 7-inch, 1680×1264, 300ppi E Ink display, down from the Forma’s 8-inch display, but it has the same side-chin with page-turn buttons. Notably, Kobo moved the power button from the edge of the e-reader to the back of the device, and it’s now a slightly indented circle that’s easy to discern from the device’s slightly textured back. At 6.7oz, the Libra H2O is also a hair…