Apple set a record for biggest amount of sold iPhones in India for 2016 with 2.5 million units, according to Counterpoint research data. In Q4 the company sold 62% of all the “premium” devices in India with price over $450 thanks to the iPhone 7 launch.
In overall sales volume, however, Apple isn’t anywhere close to the top. The Indian market in 2016 was dominated by Samsung at 24%, followed by Vivo at 10%. The third position is shared by Xiaomi and Lenovo with 9% each.
Counterpoint points out that Chinese companies have a combined 46% market share in 2016 from 14% a year ago.
Apple still struggles to obtain a sizeable market share due to high prices and low marketing spending. Apple will be hoping that its Wistron deal for manufacturing devices in India will help. It shouldlead to lowering prices due to avoiding import fees and additional taxes.
Apple set a record for biggest amount of sold iPhones in India for 2016 with 2.5 million units, according to Counterpoint research data. In Q4 the company sold 62% of all the “premium” devices in India with price over $450 thanks to the iPhone 7 launch.
In overall sales volume, however, Apple isn’t anywhere close to the top. The Indian market in 2016 was dominated by Samsung at 24%, followed by Vivo at 10%. The third position is shared by Xiaomi and Lenovo with 9% each.
Counterpoint points out that Chinese companies have a combined 46% market share in 2016 from 14% a year ago.
Apple still struggles to obtain a sizeable market share due to high prices and low marketing spending. Apple will be hoping that its Wistron deal for manufacturing devices in India will help. It shouldlead to lowering prices due to avoiding import fees and additional taxes.
source”cnbc”
