The problem is that every business has a different audience. While your rivals may be doing well on Instagram, visitors to your website may be extremely active on Twitter. Knowing which platforms to target is key, if you want to avoid wasting time trying to reach an audience that isn’t there.
In this article, we’re going to talk a bit more about why your business doesn’t need accounts on every social media platform. Then, we’ll talk about two ways to use data to figure out which platforms are worth your attention. Let’s get to work!
Why Your Business Doesn’t Need Accounts on Every Social Media Platform
Different types of audiences naturally flock to specific platforms. For instance, if you want to connect with people between the ages of 13 and 29, Instagram is a fantastic tool. On the other hand, Facebook excels among older users. But more than just demographics determine which social media platforms to target. The kind of content you share is another big factor. Instagram is an obvious choice if your company markets primarily through images and videos. For blog posts, Twitter and Facebook are often better choices.
We’ll dig deeper into more specific examples in a moment. We want to emphasize for the time being that we are not suggesting that you concentrate on a single social media platform. Instead, we would suggest that you carefully choose just a few platforms to market on. It takes a lot of effort to keep up with social media. If you want to remain relevant, you must engage with users and participate in discussions in addition to periodically publishing updates. Social media management tools can make your job much easier, but you can’t automate everything. Because of this, investing in just a few of the most likely platforms is a better investment than investing in all of them. How to Choose Which Social Media Platforms to Use (2 Tips)
Choosing which social media platforms to concentrate on is the first step in achieving success. For starting that process, consider the two suggestions below. 1. Take into account the kind of content you want to share. Due to their audience and setup, certain types of content perform better on specific social media platforms. Because it is entirely based on image-based content, Instagram is a great example. However, not all social media platforms are so simple to break into. With that in mind, let’s break down what types of content do well on five of the most popular social media websites:
Facebook. Because it is so adaptable, it is an excellent choice for content that is based on text, images, and videos. YouTube. Since video is the focus of this platform, creating a profile is pointless if it is not an essential component of your content strategy. Instagram. Instagram, as previously stated, is all about images. However, with the rise of ‘stories’, it’s now also a great platform for shorter video content.
Twitter. Twitter frequently requires you to link to your content because of the relatively low word count restrictions. That makes it a versatile option for text, images, and videos.
Reddit. Reddit is a popular platform for business engagement. This makes this platform a fascinating option for discussions that are more natural. For your company, there are literally dozens of social media platforms to choose from. Take some time to look at a platform’s main feed if you’re thinking about targeting it but it’s not on the list above. You should be able to determine which content performs best on that website within a few minutes.
