Enterprise software’s pecking order may be shifting, but one of the big takeaways is that the more the industry changes the more the pain points stay the same.
In ZDNet’s special report on the enterprise app landscape there are multiple lessons, but the following five based on Tech Pro Research are worth noting.
No. 1: The idea that technology executives are losing control of enterprise software spending may be overrated. Based on chatter from the last 18 months you’d think the chief marketing officer drove technology spending. Tech Pro Research data indicates that IT, along with the CEO, drives enterprise software decisions. Bottom line: The decision roundtable has grown, but not that much.
No. 2: Enterprises are shifting enterprise software spending to analytics and mobile.
No. 3: Adobe is underrated as an enterprise software vendor. The shift to the cloud as well as marketing is making Adobe an enterprise software staple. Meanwhile, Worth noting: Adobe’s ranking in 2014 was similar to its tally in 2015.
No. 4: Google is getting more traction in the enterprise as Google Apps, Cloud Platform and mobile create a halo of sorts. Google is also entrenched a good bit when it comes to vendors being evaluated in the chart above. But to really appreciate Google’s potential enterprise momentum you need to compare 2015 to 2014’s survey. In 2014, Microsoft was being used or considered by 56 percent of our respondents and Google didn’t make the cut. In 2015, Microsoft was being used or evaluated over the next 12 months by 36 percent of the respondents. Google was No. 2 with 26 percent evaluating it over the next 12 months.
I’m thinking that the combo of Google Apps and Google Cloud Platform is being used as a counterweight to Microsoft’s Office 365 and Azure.
No. 5: The pain points of yesteryear never quite went away. Enterprise software satisfaction revolves around efficiency improvements, ease of use, total cost of ownership, value and cloud integration. What’s more jarring is the reason tech buyers are annoyed with their vendors. Simply put, enterprise software still has implementation and integration issues.
[“source-zdnet”]
