The influencer bubble is bursting. Brands are tired of vanity metrics, fake followers, and posts that look great but don’t move product. Affiliates are creators who sell in addition to posting for influence. And in 2025, they’re rewriting the playbook for the entire creator economy. 1. From Exposure to Transactions Reach has been the primary focus of influencer marketing for the past decade. You would pay for a “moment,” hope awareness led to revenue, and cross your fingers. Spoiler: most of the time, it didn’t. Affiliates flip the script. They only get paid when their audience actually buys. This indicates…
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I spent years discussing the “future of education,” whether in my classroom, on stages, or in writing. I explored possibilities, speculated about what AI and other emerging technologies might mean for teachers, and wondered if we’d ever embrace the changes and feel prepared enough for them. I would often say, “Dream big,” and now, we are dreaming big. School is so different from twenty years ago, when I spent so much time talking about how to prepare students and ourselves for the future. Even though we talked about being “future-focused” and having skills for the 21st century back then, many…
“Education is our most important national investment,” stated President Jimmy Carter at his 1979 signing of the bill to create the Department of Education. “Our ability to advance both economically and technologically, our country’s entire intellectual and cultural life, depend on the success of our great educational enterprise.” Hindsight is 20/20. President Carter was correct that our national health depends on our education system. He had noble intentions to improve it. But he was incorrect that the right approach was the creation of a new federal bureaucracy. Today, 45 years after the Department was established, educational outcomes have fallen, and…
In 2023, BRAC International Microfinance (BI MF), with support from the Mastercard Foundation Accelerating Impact for Young Women (AIM) program, launched a Financial and Digital Literacy Training (FLT) program for women clients in Africa. The goal: equip women with the knowledge and skills to manage their finances more effectively. Delivered in weekly sessions over six months, the training covers a comprehensive range of topics including wellbeing, financial and digital literacy, and business development. Since launching, BI MF has reached more than 350,000 women in five countries, with 57% living in rural areas and 44% of them young women. In our…
In late November 2024, a once-in-a-decade windstorm caused extensive damage throughout Issaquah, Washington. The bomb cyclone damaged homes and businesses, caused road closures throughout the city due to fallen trees and scattered debris, and left thousands without power for days. The City of Issaquah needed to come up with new ideas in order to meet the needs of the community. They opened multiple resiliency hubs to provide residents with food, showers, chargers, and connections to resources; they even invited local vendors to a mobile food truck rodeo as part of the response efforts. Their communications team relied on clear and…
What if you could do what you love without risking your money? A lot of people wonder if taking on a passion project is worth the risks and difficulties that come with it in the end. Many people are looking for ways to build a life that feels both exciting and secure, whether it’s starting a side hustle, starting a small business, or funding meaningful travel. The good news is that you do not have to choose between security and passion. With a thoughtful approach, you can do both. Passion Meets Planning It’s easy to be swept up in the…
People from all over the world visit Google every day to learn something new. Our products have always aimed to assist, whether it be by watching a graphic design video on YouTube or by asking Gemini to assist with the creation of a customized study guide. Technology has the potential to be an effective learning tool, but we are also aware that real comprehension requires more than a single answer. Learning science has learned that people learn best when they actively engage with the information they are learning. This principle is at the heart of our work. In close partnership…
Google reviews are one of the most popular forms of user-generated content for businesses. As a result, businesses around the world want to showcase Google reviews on websites. If you have been pondering along the same line, you might have heard about the Google Reviews API. The term “Google Reviews API” refers to a set of tools and features provided by Google to developers for accessing and managing application and business review data. This blog will help you figure out what the Google Review API means and how you can get started to display Google reviews on your website. So,…
Through a play-based curriculum and targeted teacher training, the O-Class program in Ethiopia, which is part of the General Education Quality Improvement Program for Equity (GEQIP-E), aims to improve early education. O-Class, which began in 2010 and has grown significantly, provides a solid pre-primary foundation to help students prepare for primary school and lower dropout rates. By 2023, the program has benefited over 2.3 million children and contributed to an 88% transition rate to Grade 2. GEQIP-E, launched in 2017, further supports this initiative by enhancing teacher training, supporting students with special needs, and addressing educational challenges in conflict-affected areas…
Have you ever spent time writing a caption for a post, hovered your finger over the “post” button, and then decided that it wasn’t good enough to post? I’ve been there several times myself! When I think I’ll come back to something later, I frequently end up with a draft folder filled with ideas that never “made the cut.” But what about that “imperfect” moment, you ask? Your audience is in dire need of this kind of content right now. Even though I don’t recommend going with the flow all the time, I do think that adding real moments to…